NISSAN CANADA | CASE STUDY
2027
Nissan Ariya
An unreleased vehicle.
A three-hour window.
Commercial photography shaped by changing weather, limited access and a clear brief.
June 9, 2026 | Oakville, ON
Vehicle
Client
Nissan Canada
2027 Nissan Ariya
Marketing, Promotional, Internal Training
Location
The Shores, Oakville
Intended Use
Nissan Canada commissioned me to photograph the unreleased 2027 Ariya during its visit to Canada. The images were initially only intended for use on Nissan’s social channels.
I had full and broad creative freedom, with one specific request: photograph the Ariya charging or positioned near a charger to reinforce it’s electric identity.
Introduce the Ariya in a real setting
01 | The Assignment
02 | The Challenge
A shrinking window
The vehicle was available from 11:00am until approximately 2:00pm before continuing it’s global press tour. Heavy rain arrived the same moment the Ariya did.
The weather cleared just before noon, but drying the vehicle reduced the useable shooting window drastically. The remaining time called for a focused, adaptable approach.
I shifted the emphasis from detail-focused coverage to wider environmental imagery, working between the waterfront and an apartment driveway.
The aim was to show how the Ariya would look in everyday surroundings, using the setting to support it’s design and presence.
Make the setting part of the story
03 | The Approach
Exterior Design and Detail
Architecture and greenery give the vehicle a sense of place.
Wheel design
Rear Quarter
Inside the Ariya
A view through the cabin, from the seating to the driver’s display
Seating and materials
Door detailing
Nissan selected seven photographs from the shoot for it’s social channels, with most coming from the driveway setting. Once the project went live, Nissan received so much interest from their internal affairs that they decided to license the entirety of the gallery in perpetuity.
The finished work brings together the vehicle’s presence in a real setting with close views of it’s exterior design and cabin
Seven photographs selected by Nissan
04 | The Outcome
Have a vehicle story to tell?
Let’s plan the imagery your next project needs